After offering class-leading retail technology and EPoS solutions for some 35 years, CBE has now launched its first dedicated e-commerce site – shopcbe.com. The new site complements the company’s two brochure sites – cbe.ie and cbesoftware.co.uk – and represents a major step forward into the world of e-commerce for CBE (part of the Concannon Group).… Continue reading CBE Launch Dedicated e-Commerce Website | ShopCBE
Category: In-Store Advertising
In-Store Advertising Screens to become a major part of the retailing marketing mix
With advancements in technology and the reduction in costs of digital screens, ‘In Store Advertising’ has emerged as a new cost-effective method for retailers to influence customer behaviour and increase sales. The introduction of digital signage can have significant benefits for retailers and customers. The main benefits include: – Drive impulse purchases – Highlight special… Continue reading In-Store Advertising Screens to become a major part of the retailing marketing mix