After offering class-leading retail technology and EPoS solutions for some 35 years, CBE has now launched its first dedicated e-commerce site – shopcbe.com.

The new site complements the company’s two brochure sites – cbe.ie and cbesoftware.co.uk – and represents a major step forward into the world of e-commerce for CBE (part of the Concannon Group).

Shopcbe.com is a hugely important strategic development for CBE, and provides online support to the company’s operations in the Republic of Ireland, Northern Ireland and the U.K., while also helping the Group to make inroads into the European arena and beyond.

The new site is particularly easy to navigate, with clearly marked product categories and product/services sections. And in keeping with the traditional value focus of CBE, affordability is key right throughout the current online portfolio.

The website has been launched with a relatively controlled product range, but the site is fully scalable and will be ramped up in response to growth in online demand. It is also maximised for mobile application, reflecting the increasing percentage of online commerce that’s transacted while on the move.

Seamus McHugh, International Sales & Marketing Manager at CBE, commented that “As innovators in retail technology, it befits us to have an e-commerce site which reflects our forward-looking approach. The new site lets us build on our leadership position in providing EPoS systems and supplies to the retail, forecourt and hospitality sectors.”

“As Ireland’s leading EPoS supplier, we have built our business by anticipating and responding to our customers’ needs. The move to a dedicated e-commerce site is yet another example of delivering the solutions they need through a medium that makes most sense to them.”

To maximise the effectiveness of the site from a client perspective, shopcbe.com offers a strong level of phone-based customer support, so clients can have queries answered on any or all products before pressing the ‘Buy’ button.

The site also offers a guarantee of fast delivery, with all orders being dispatched within one to two working days.

And in keeping with e-commerce best practice, the site provides a secure payment platform using leading edge online encryption procedures.