CBE are delighted to be a part of the UK’s first Safeway Daily store, as the well-known brand returns to the country for the first time in more than a decade. It will open its doors in Derby today,

Several Safeway stores were open across Derbyshire in the 80s, 90s and early 2000s, including stores in Victoria Avenue, Borrowash, The Albion Centre, Ilkeston and Derby Road, Belper. But, all of these stores had closed by 2005.

Nearly 15 years on, the brand will make a return, but this time as a convenience store rather than a supermarket.

Safeway Daily will open at the Texaco Service Station in Nottingham Road, Spondon, at 9am on Wednesday morning. Previously home to a Londis, the convenience store has been rebranded to the delight of the retailer.

Wayne Harrand, head of retail at MPK Garages, the company which will be running the store, said: “Safeway is a trusted brand which disappeared from the UK just over a decade ago.

“We feel the time is right to bring it back to the high street. The brand resonates with people because they know that Safeway was a formidable force in the supermarket market and it will be again in the convenience market.

“We see it as a good fit for the local community, fitting well with the demographic and customer base.

“Safeway Daily will provide the people of Spondon with supermarket prices on their doorstep.”

Back in 2017, supermarket giant Morrisons resurrected the Safeway brand after striking a deal with newsagent chain McColl’s to sell Safeway-branded products in 1,300 convenience stores and 250 newsagents across the country.

Now, Safeway-branded stores are being reintroduced, starting with the convenience store in Spondon. A second Safeway Daily store will open in Birmingham on Thursday.