For the first time independent retailers can now avail of one of the most progressive retail technologies to help grow their profits and enhance their businesses.
Global research shows that a significant number of shoppers prefer to use Self Checkout. Retailers are listening to shopper demands and growing their businesses by installing this leading edge technology.
• Compelling business rationale – the return on investment in itself provides a very strong case for deploying this contemporary retail solution. Based on experience to date, the typical ROI is 30 months on a seven year investment.
• Increased sales and customer loyalty – CBE Self Checkout offers consumers choice, speed and convenience, each of which can impact a consumer’s decision about where to shop, thus providing a competitive advantage and building customer loyalty.
• Enhanced customer shopping experience - research in North America shows that in some cases stores successfully deploying self checkout are seeing more than 30% of sales go through the self-service lanes. This highlights the potential of Self Checkout and shows that a growing segment of shoppers are choosing this option, and retailers must respond to this demand.
• Better customer service - the addition of Self Checkout means more open lanes, which helps to shorten queues and provides a faster checkout experience for consumers. Many shoppers prefer to use Self Checkout all the time, even when attended checkouts are available.
• Greater customer privacy – shoppers often choose to use the Self Checkout lanes even when manned lanes are available, because they prefer greater privacy where they can process, bag and pay for their purchases in their own time and space. This is another feature that gives shoppers a reason to return to the store, and helps build customer retention.
• Optimised labour utilisation - For each item scanned and transacted through Self Checkout, retailers can save on the labour needed to handle those items. The system ensures that extra customers during peak times can avail of Self Checkout without engaging additional staff while also enabling faster customer throughput.
• Broad demographic appeal – Retailers have found that shoppers of all ages are using this valuable retail tool, not just those that are more tuned in to technology. Technologies such as the ATM and airport check-in have given people of all ages a greater confidence in using self-service technology.
Joe O'Toole operates one of the largest and most successful SuperValu supermarkets in Ireland and was one of the first independent retailers to trial Self Checkout. The experience in his business continues to be very positive.
"By listening to customers, we realised that a significant number wanted a fast, easy-to-use self-service option. CBE installed Self Checkout and our expectations have been surpassed by the successful experience to date; there was a steady increase in uptake over the initial two month period and 15% of shoppers now choose this as their preferred checkout option.
We have seen first hand that the concept offers many advantages to the shopper, including greater choice, speed and privacy leading to an enhanced shopping experience. It has helped us to provide our many loyal customers with an even better level of service while also attracting new customers and enabling us to build greater customer loyalty over time”
Joe O’Toole,
SuperValu, Tuam
What Shoppers are saying about Self Checkout:
“I prefer to use Self Checkout and was thrilled that my local supermarket got it in … it gives me a greater reason to shop locally”
“I much prefer to check out my own groceries; I can do it in my own time and find it much faster, especially when I’m doing my basket shopping during the week”
“My grandchildren are amused that I can use Self Checkout so easily! Once Joanne (the sales assistant) showed me how to use it the first time, it was very easy and now I use it all the time. It’s easier than using an atm!”
"By listening to shoppers, we realised that a significant number wanted a fast, easy-to-use self-service option.
The CBE Self Checkout Solution has exceeded our expectations; within two months 15% of shoppers switched and now choose this format as their preferred checkout method"
Joe O'Toole
SuperValu, Tuam
© Copyright CBE Limited 2011 | 1890 373 000 (Ireland) | Call 0800 731 4591 (UK) | Privacy | Disclaimer
This small sum lets us know that you are genuinely enquiring and not a computer trying to send excess amounts of spam to our email account.
Download CBE Self Checkout Brochure